Glamify
Improving revenue from retention and introducing a seamless Mailerlite to Klaviyo migration
Snapshot of success
Project Overview
Challenges Faced by Glamify Fashion
Glamify Fashion's email marketing was limited by Mailerlite's lack of advanced automation, resulting in generic, non-personalised emails that led to low customer engagement. They weren't using SMS marketing, missing a direct communication channel with customers. Inefficient data management hindered integration with Google and Meta ads. Additionally, their email list was inflated by irrelevant marketplace emails from platforms like TikTok, unnecessarily increasing costs.
Our Solution and Implementation
We migrated Glamify Fashion to Klaviyo, cleansing their email list to improve deliverability and engagement. We developed a strategic email and SMS marketing plan with advanced automation flows—like welcome series and abandoned cart reminders—and personalised content based on customer behaviour. We rapidly expanded their subscriber base by introducing SMS marketing and designing effective signup forms. We integrated enriched customer data into Google and Meta ads for better targeting. Custom webhooks were set up to suppress irrelevant marketplace emails, controlling costs and maintaining a high-quality email list.
Client Testimonial
Visual Showcase
The JMW Blueprint.
Client Onboarding & Strategy Development
- The onboarding form ensures we have the correct access and privileges so that our team can get to work immediately with planning. At this stage, we gather extra information about your brand to develop your strategy further.
Approval & Implementation
- Your account manager will present you with your bespoke strategy which can include ad copy, ad creatives, website designs, and email designs ready for your approval. Any amendments and tweaks will be arranged at this point before being implemented by our marketing and development teams.
Reporting & Optimisation
- You will receive your login details to either your Triple Whale dashboard or your JWM Analytics account depending on your eCommerce platform. These platforms allow you to monitor your KPIs in a simple, clear-to-see, dashboard. Working with your account manager and your reporting suite we continue to test and optimise your strategy to create winning combinations and formulas to scale.
Scale
- With a winning formula now in place, our objective is to scale whilst you watch the sales and cash roll in. Oh and not to mention refer us to your friends and colleagues too.
