Farrellys
Revolutionising Sports Kit Sales with a Custom Shopify Solution including password protected club shops
Snapshot of success
Project Overview
Challenges Faced by Farrellys
Farrellys, a renowned sports kit manufacturer, aimed to streamline the purchasing process for grassroots sports teams but faced significant challenges. Their manual ordering system—relying on email and phone—led to delays, errors, and a heavy administrative workload. Parents and coaches found this process cumbersome, affecting customer satisfaction and repeat business. The system also lacked easy accommodation for kit personalisation, a growing customer demand. Furthermore, scalability was an issue, as the existing process hindered Farrellys' ability to efficiently manage and expand services to more sports clubs.
Our Solution and Implementation
We developed a comprehensive e-commerce solution to transform Farrellys' operations. By building a bespoke website on Shopify, we shifted from manual order handling to an efficient online system, reducing errors and saving time. We implemented password-protected club shops, creating exclusive online stores for each sports club accessible only with a unique password, enhancing privacy and customer experience. To meet the demand for personalisation, we integrated a dynamic customisation tool, allowing customers to personalise their kits directly on the website with names, numbers, and initials. Streamlined navigation and checkout processes reduced cart abandonment rates, and secure payment gateways ensured safe transactions.
As a result, online orders increased by 300% within the first month, and order processing time was reduced by 70%. Customer satisfaction improved significantly due to the convenient and efficient ordering system. Farrellys can now effortlessly expand its market reach, and the innovative platform has positioned it as a forward-thinking leader in the sportswear industry. Access to comprehensive customer data enables more informed business decisions and targeted marketing efforts.
Client Testimonial
"The service received from Jason and the team was brilliant throughout"
Visual Showcase
The JMW Blueprint.
Client Onboarding & Strategy Development
- The onboarding form ensures we have the correct access and privileges so that our team can get to work immediately with planning. At this stage, we gather extra information about your brand to develop your strategy further.
Approval & Implementation
- Your account manager will present you with your bespoke strategy which can include ad copy, ad creatives, website designs, and email designs ready for your approval. Any amendments and tweaks will be arranged at this point before being implemented by our marketing and development teams.
Reporting & Optimisation
- You will receive your login details to either your Triple Whale dashboard or your JWM Analytics account depending on your eCommerce platform. These platforms allow you to monitor your KPIs in a simple, clear-to-see, dashboard. Working with your account manager and your reporting suite we continue to test and optimise your strategy to create winning combinations and formulas to scale.
Scale
- With a winning formula now in place, our objective is to scale whilst you watch the sales and cash roll in. Oh and not to mention refer us to your friends and colleagues too.
